Director of Sales and Marketing

Company: Accor Hotels
Location: Santa Monica
Posted on: June 2, 2025

Job Description:

Company Description
Why work for Fairmont?At Fairmont, our passion is to connect our guests to the very best of our destinations. From the beaches of Hawaii to the deserts of the United Arab Emirates to the heart of London, our hotels offer guests extraordinary places, created by combining unique architecture, expressive decor and artistry, and magnificent features. Add engaging service, and the result is an unforgettable guest experience.Your team and working environment:What was true in 1966 remains true to this day: The Century Plaza Hotel is part of a visionary development intent on doing what others could only imagine. Previously deemed the "Western White House," (as the only venue outside the White House to host state dinners), Century Plaza's place in history remains unshakeable. A modernized take on luxury and elevated guest experience from product to people enlivens the real wow factor.This experience begins with a new kind of workplace, one where the energy is contagious, the stories are invigorating, and the challenges present inspiring opportunities to make your mark. We provide an environment of trust, respect, and integrity. A home away from home. Where diversity and inclusion are celebrated. Privacy and personal information are protected. Through Accor's Employee Value Proposition, we ensure fair treatment and a workplace free from discrimination & harassment.
Job Description
As Director of Sales and Marketing for Fairmont Century Plaza, you will be responsible for the oversight of Sales, Marketing and Events including Budget/P&L, expense and revenue forecasting, advertising, marketing, developing, and writing business plans, attracting, mentoring and retaining best in class talent and ownership relations. You will play a strategic role in maximization of the asset, both in orchestrating an integrated Commercial approach and creating a long term positioning roadmap.What you will be doing:

• You will be responsible for overseeing integrated commercial strategies for the hotel. Your goal is to manage the asset by connecting strategy and business processes.
• Lead the development and implementation of both short-term and long-term strategies in all sales, events, and marketing channels to achieve hotel's revenue goals and increase target market share performance.
• Produce hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support.
• Connect the performance needs for the hotel with the olutions designed by the Fairmont brand enterprise, in each key segment the hotel serves.
• Work with Commercial Leadership to ensure that pricing and rate quotation strategies are in place to maximize all components of sales, food and beverage and incremental revenue opportunities.
• Maximizes net revenue contribution through a thorough understanding of market segments, booking channels and demand drivers for rooms, food and beverage and minor operating departments.
• Work in conjunction with Brand e-Commerce teams and on property Commercial Leadership to build and establish hotel B2B marketing, digital marketing, social media, public relations and communications channels.
• Track and analyze success of marketing campaigns and work with Commercial Leadership to adjust marketing strategies/budgets where needed based on performance metrics.
• Measure and report impact and ROI of email marketing initiatives and social media initiatives, along with collaborate and evaluate potential partnerships with Director of MarComm, RM and Area Director of Digital and E-Commerce to manage marketing funnel from awareness phase to purchase.
• Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
• Develop and execute departmental expense budget and forecasts.
• Develop and maintain detailed and real time knowledge of all competitor and market activity. Monitor key indicators of hotel performance and third-party intelligence sources to identify revenue opportunities. Stay current with industry changes and how it may impact demand.
• Responsible for the execution of the Fairmont Sales Incentive Program.
• Responsible for recruiting, mentorship and retention of all sales and marketing roles.
• Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
• Support of sales managers' sales travel into feeder markets
• Create strong rapport with key stakeholders including hotel ownership and asset management.
• Manage relationships with Hotel, Region and Global Sales to conduct training, leverage synergies and maximize commercial platforms.
  Qualifications
  Your experience and skills include:To fulfil this role successfully, you should demonstrate the following minimum qualifications:
  • Minimum of five (5) Years of Hotel Sales, Catering or Marketing Experience.
  • Management Experience (type): Director.
  • Four-year college degree preferred.
  • Minimum Years of Leadership Experience in a Full-Service Hotel: 4 star plus.
  • Additional Requirements: Ability to travel on short notice and adaptable to schedule changes.
  • Highly professional presentations and communication (oral and written) skills.
  • Proficiency with standard Microsoft Office.
  • Ability to perform critical analysis.
  • Additional/advanced degree coursework in business administration, marketing and communications.
  • Adaptable experience with business strategy, business planning, and business plan development.
  • Experience in large matrix organizations.
  • Knowledge of Opera Sales & Catering Software or comparable products.
    Additional Information
    
    • What is in it for you:
    • Salary Range: $198,000 - $249,000 USD
    • Discounted hotel rooms and food & beverage rates to employees at our sister properties around the globe.
    • We provide learning programs through our Academies to promote growth and development so that you can perform at your full potential
    • Opportunity to develop your talent and grow within your property and across the world!
    • Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21 and WATCH
    • Competitive Health Benefit Package within 30 days of employment
    • 401(k)/Roth IRA Eligibility after 60 days of employment
    • Cell Phone Usage ReimbursementWhy work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
      By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"Our commitment to Diversity & Inclusion:
      We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.We commit to a future where diverse identities are celebrated, and equitable and inclusive practices are woven into the fabric of everything we do as an organization.Fairmont Century Plaza is an Equal Opportunity Employer EEO M/F/V/DVisa Requirements:Must provide proof of current eligibility to be employed in the United States of America.
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Keywords: Accor Hotels, Florence-Graham , Director of Sales and Marketing, Executive , Santa Monica, California